About Us
Our Values
Entrepreneurship
At Valookkaran Modern Rice Mill, our journey is deeply rooted in the dedication of the farming community and the legacy of hard work passed down through generations. We value the hands that sow and harvest, and we honor their efforts by upholding the highest standards in rice production. As one of the trusted rice manufacturers in Kerala, our commitment to quality, tradition, and sustainable practices reflects our respect for both nature and the people behind every grain. The growth and success of V.M.R Kuthira are made possible by the unwavering trust of our loyal customers, whose continued support inspires us to keep evolving while staying true to our roots.
Ownership
Valookkaran Modern Rice Mill is a proudly family-owned enterprise, founded by Mr. V.P. Pappu in 1965. Built on values of trust, integrity, and quality, the business has been nurtured across generations. Today, the legacy is carried forward by his son, Mr. Joy V.P., whose visionary leadership has transformed the brand into one of India’s leading rice producers. Under his stewardship, the company has embraced modern technology while preserving its traditional roots, continuing to uphold the family’s commitment to excellence in every grain
Integrity
At Valookkaran Modern Rice Mill, integrity guides us from sourcing to delivery. We ensure transparency, ethical practices, and respect for customers, farmers, and partners. Our unwavering commitment to quality, honesty, consistency, and trust in every grain has built long-lasting relationships and a reliable reputation in the rice industry
Our Ambition
Valookkaran Modern Rice Mill aims to be a global leader in rice, upholding quality, tradition, and trust. We'll innovate processes, expand products, and enter new markets, while supporting sustainable agriculture and empowering farmers. Our vision: deliver excellence in every grain, making V.M.R Kuthira a household name for purity, consistency, and care.
Our Teamwork
At Valookkaran Modern Rice Mill, teamwork is our foundation. Everyone, from farmers to management, plays a vital role. We believe collaboration, respect, and shared goals create a strong workforce. This dedication allows us to maintain high standards, meet customer expectations, and continue growing as a trusted name in the rice industry
Our Partnerships
At Valookkaran Modern Rice Mill, we build long-term partnerships based on trust and shared values. We collaborate closely with farmers, suppliers, distributors, and retailers for a seamless supply chain and consistent quality. These strong relationships help us deliver the best to consumers and support everyone connected to our brand. Together, we grow stronger, creating value at every step.
Welcome to Kuthira rice!
We manufacture and distribute our rice with the same care you put into preparing your meals. The right grain can significantly contribute to a healthier, more balanced life, and we stand by that belief. What sets Kuthira apart is our unwavering commitment to quality, ensuring that every grain meets the highest standards of taste and nutrition, making us the best rice brand in Kerala. We manufacture and distribute our rice with the same care you put into preparing your meals. The right grain can significantly contribute to a healthier, more balanced life, and we stand by that belief. What sets Kuthira apart is our unwavering commitment to quality, ensuring that every grain meets the highest standards of taste and nutrition, making us the best rice brand in Kerala.
We manufacture and distribute our rice with the same care you put into preparing your meals. The right grain can significantly contribute to a healthier, more balanced life, and we stand by that belief. What sets Kuthira apart is our unwavering commitment to quality, ensuring that every grain meets the highest standards of taste and nutrition, making us the best rice brand in Kerala. We manufacture and distribute our rice with the same care you put into preparing your meals. The right grain can significantly contribute to a healthier, more balanced life, and we stand by that belief. What sets Kuthira apart is our unwavering commitment to quality, ensuring that every grain meets the highest standards of taste and nutrition, making us the best rice brand in Kerala.